Companies today are fighting a war that they rarely realize exists.
The last 15 years saw the rise of the web from a nice-to-have to a primary channel in almost every company’s marketing mix. Originally, the web was mostly a one-way communication channel. Businesses put their message out for potential customers to discover. That information rarely flowed both ways until the last few years.
Online reviews gave customers a voice that changed how people discover and choose the businesses they use. Today, consumers rarely make a purchase over $100 without consulting some form of online review or rating. Even more important though, is the role of reviews in discovery.
Search for any local business and you’ll most likely see a location and reviews first. If they don't have any, you'll often see their competitor who does.
Your reviews don’t just affect how well customers convert, but they affect other things including where you rank when people search through to how much you pay for a click from your paid advertising.
As companies focussed on strategies around backlinks and social media posting in an attempt to keep up with their competition, many failed to realize that this was becoming less relevant. Local focussed businesses today face several newer and arguably more important issues:
Headquarted at Rebirth House next to Manchester United football stadium in the city's iconic Trafford Park, we have experience in creating data driven software across many varied industries. Being based at the heart of Manchester’s industrial sector among many of our target clients, has shortened the feedback cycle. We developed and refined the product ‘live’, refining for usability first and functionality second.
Unlike other software vendors, Optimum Feedback was developed from a user’s perspective rather than a developer’s one. Every member of the product team has spent time working in the types of business we serve to gain a greater understand of our client’s use case.