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Negative Reviews and Star Ratings (Online Reviews in Numbers Part 2)

In Reputation Management, Reviews & Feedback, Small Business Marketing by Bryan O'Neil0 Comments

Earlier this year, Optimum Feedback published a study called Online Reviews in Numbers: 2017 Edition. The study looked at the whole online review landscape from a variety of perspectives. There’s also a nice and easy-to-read infographic on this – check it out here. In Part 1 of this series of articles, we looked at the importance of online reviews for local businesses. …

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New in Optimum Feedback: Net Promoter Score, Better Integrations, Demo Mode and More

In News, Reputation Management by Bryan O'Neil0 Comments

It’s been a busy summer here at Optimum Feedback. Among a number of invisible but important updates increasing the stability of the platform, we’ve also rolled out some entirely new features for all our users to benefit from. Among these are two brand new email layouts. Previously, review requests sent through Optimum Feedback only gave the customer the option of …

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List of Top Online Review Sites That Actually Matter

In Reputation Management, Reviews & Feedback, Small Business Marketing by Bryan O'Neil0 Comments

There are thousands of review sites online. They range from the “monsters” like Google, Yelp and TripAdvisor to thousands of site’s that you’ve probably never heard of. This makes the landscape difficult to navigate. Today, we’re taking a look at which review sites matter the most based on the business you’re in. And this is important, as the review sites …

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Importance of Online Reviews for Local Businesses (Online Reviews in Numbers Part 1)

In Reputation Management, Reviews & Feedback, Small Business Marketing by Bryan O'Neil0 Comments

Can local businesses actually benefit from online consumer reviews? Can negative reviews hurt a local business? What’s all the fuss about, anyway? Let’s find out. Earlier this year, Optimum Feedback published a study called Online Reviews in Numbers: 2017 Edition. The study looked at the whole online review landscape from a variety of perspectives. There’s also a nice and easy-to-read …

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Google Posts – The A-Z Guide to Marketing your Local Business

In Local Search, News by Bryan O'Neil0 Comments

Last week, Google released an experimental feature called Google Posts, which is integrated into their Google My Business service and, more importantly, into Local Search. If you don’t yet know what Google My Business and Google Local Search are and how they can benefit your local business then make sure to read our Step by Step Guide to Google Local Search. …

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Step-by-Step Guide to Getting More Online Reviews

In Reputation Management, Reviews & Feedback, Small Business Marketing by Bryan O'Neil3 Comments

There’s no question about the growing importance of online reviews, even if your business is entirely offline. Increasing your online reviews can be tricky if you don’t have an action plan, or if you’re in the type of business where your customers aren’t likely to go online and review you. Luckily, there are many simple things that can significantly increase …