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Negative Reviews and Star Ratings (Online Reviews in Numbers Part 2)

In Reputation Management, Reviews & Feedback, Small Business Marketing by Bryan O'Neil0 Comments

Earlier this year, Optimum Feedback published a study called Online Reviews in Numbers: 2017 Edition. The study looked at the whole online review landscape from a variety of perspectives. There’s also a nice and easy-to-read infographic on this – check it out here. In Part 1 of this series of articles, we looked at the importance of online reviews for local businesses. …

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About Bryan O'Neil

Bryan is a serial entrepreneur with a passion for cutting-edge technology, business intelligence and the world of online businesses.

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New in Optimum Feedback: Net Promoter Score, Better Integrations, Demo Mode and More

In News, Reputation Management by Bryan O'Neil0 Comments

It’s been a busy summer here at Optimum Feedback. Among a number of invisible but important updates increasing the stability of the platform, we’ve also rolled out some entirely new features for all our users to benefit from. Among these are two brand new email layouts. Previously, review requests sent through Optimum Feedback only gave the customer the option of …

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About Bryan O'Neil

Bryan is a serial entrepreneur with a passion for cutting-edge technology, business intelligence and the world of online businesses.

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List of Top Online Review Sites That Actually Matter

In Reputation Management, Reviews & Feedback, Small Business Marketing by Bryan O'Neil0 Comments

There are thousands of review sites online. They range from the “monsters” like Google, Yelp and TripAdvisor to thousands of site’s that you’ve probably never heard of. This makes the landscape difficult to navigate. Today, we’re taking a look at which review sites matter the most based on the business you’re in. And this is important, as the review sites …

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About Bryan O'Neil

Bryan is a serial entrepreneur with a passion for cutting-edge technology, business intelligence and the world of online businesses.

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Importance of Online Reviews for Local Businesses (Online Reviews in Numbers Part 1)

In Reputation Management, Reviews & Feedback, Small Business Marketing by Bryan O'Neil0 Comments

Can local businesses actually benefit from online consumer reviews? Can negative reviews hurt a local business? What’s all the fuss about, anyway? Let’s find out. Earlier this year, Optimum Feedback published a study called Online Reviews in Numbers: 2017 Edition. The study looked at the whole online review landscape from a variety of perspectives. There’s also a nice and easy-to-read …

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About Bryan O'Neil

Bryan is a serial entrepreneur with a passion for cutting-edge technology, business intelligence and the world of online businesses.

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Step-by-Step Guide to Getting More Online Reviews

In Reputation Management, Reviews & Feedback, Small Business Marketing by Bryan O'Neil3 Comments

There’s no question about the growing importance of online reviews, even if your business is entirely offline. Increasing your online reviews can be tricky if you don’t have an action plan, or if you’re in the type of business where your customers aren’t likely to go online and review you. Luckily, there are many simple things that can significantly increase …

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About Bryan O'Neil

Bryan is a serial entrepreneur with a passion for cutting-edge technology, business intelligence and the world of online businesses.

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A Guide On What To Do If You Receive a Negative Business Review

In Reputation Management, Reviews & Feedback by Mark O'Neill0 Comments

Business reviews are increasingly becoming the yardstick for whether a new customer uses the service the business is offering. But no matter how good a company you are, you will eventually receive a negative business review from a customer. Today we are going to look at various ways you can deal with negative reviews, and still come out looking like the cherry on the cake.

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About Mark O'Neill

Mark O'Neill has been in journalism and writing since 1989. He started his career working with local newspapers and went on to become a freelance writer, having written for various well-known online and offline publishers, including magazines such as PC World, Home Business, Time and others. Mark joined the Optimum Feedback team in 2016 and is in charge of our content marketing.

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Increase Your Small Business Revenue by 300% With Google Local Search

In Local Search, Reputation Management by Mark O'Neill0 Comments

Search engine exposure is very important if you are trying to gain the loyalty of the customers in your local neighborhood. Think about it for a moment – how many restaurants are in your area? How many bookshops? How many hotels? Quite likely, you’re not in a unique niche, so you need something to make yourself noticed. This is where Google Local Search comes in to save the day.

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About Mark O'Neill

Mark O'Neill has been in journalism and writing since 1989. He started his career working with local newspapers and went on to become a freelance writer, having written for various well-known online and offline publishers, including magazines such as PC World, Home Business, Time and others. Mark joined the Optimum Feedback team in 2016 and is in charge of our content marketing.