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Negative Reviews and Star Ratings (Online Reviews in Numbers Part 2)

In Reputation Management, Reviews & Feedback, Small Business Marketing by Bryan O'Neil0 Comments

Earlier this year, Optimum Feedback published a study called Online Reviews in Numbers: 2017 Edition. The study looked at the whole online review landscape from a variety of perspectives. There’s also a nice and easy-to-read infographic on this – check it out here. In Part 1 of this series of articles, we looked at the importance of online reviews for local businesses. …

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About Bryan O'Neil

Bryan is a serial entrepreneur with a passion for cutting-edge technology, business intelligence and the world of online businesses.

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List of Top Online Review Sites That Actually Matter

In Reputation Management, Reviews & Feedback, Small Business Marketing by Bryan O'Neil0 Comments

There are thousands of review sites online. They range from the “monsters” like Google, Yelp and TripAdvisor to thousands of site’s that you’ve probably never heard of. This makes the landscape difficult to navigate. Today, we’re taking a look at which review sites matter the most based on the business you’re in. And this is important, as the review sites …

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About Bryan O'Neil

Bryan is a serial entrepreneur with a passion for cutting-edge technology, business intelligence and the world of online businesses.

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Importance of Online Reviews for Local Businesses (Online Reviews in Numbers Part 1)

In Reputation Management, Reviews & Feedback, Small Business Marketing by Bryan O'Neil0 Comments

Can local businesses actually benefit from online consumer reviews? Can negative reviews hurt a local business? What’s all the fuss about, anyway? Let’s find out. Earlier this year, Optimum Feedback published a study called Online Reviews in Numbers: 2017 Edition. The study looked at the whole online review landscape from a variety of perspectives. There’s also a nice and easy-to-read …

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About Bryan O'Neil

Bryan is a serial entrepreneur with a passion for cutting-edge technology, business intelligence and the world of online businesses.

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Step-by-Step Guide to Getting More Online Reviews

In Reputation Management, Reviews & Feedback, Small Business Marketing by Bryan O'Neil3 Comments

There’s no question about the growing importance of online reviews, even if your business is entirely offline. Increasing your online reviews can be tricky if you don’t have an action plan, or if you’re in the type of business where your customers aren’t likely to go online and review you. Luckily, there are many simple things that can significantly increase …

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About Bryan O'Neil

Bryan is a serial entrepreneur with a passion for cutting-edge technology, business intelligence and the world of online businesses.

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A Beginner’s Guide To Online Marketing For Carpet Cleaning Businesses

In Small Business Marketing by Mark O'Neill1 Comment

If you own a carpet cleaning business, you will know there is a lot of tough competition out there. So it pays to start your online marketing right away with Google Local Search and Facebook.

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About Mark O'Neill

Mark O'Neill has been in journalism and writing since 1989. He started his career working with local newspapers and went on to become a freelance writer, having written for various well-known online and offline publishers, including magazines such as PC World, Home Business, Time and others. Mark joined the Optimum Feedback team in 2016 and is in charge of our content marketing.