New Feature from Google: Google Posts

Google Posts – The A-Z Guide to Marketing your Local Business

In Local Search, News by Bryan O'Neil0 Comments

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Last week, Google released an experimental feature called Google Posts, which is integrated into their Google My Business service and, more importantly, into Local Search.

If you don’t yet know what Google My Business and Google Local Search are and how they can benefit your local business then make sure to read our Step by Step Guide to Google Local Search.

Google Local Search - TGI Friday's

This is what the Local Search Snippet looks like in Google’s search results.

What are Google Posts?

Prior to last week, businesses were able to show their prospective clients different information, from opening times to pictures and basic information about the services provided.

But apart from third party consumer reviews, none of this information was dynamic, meaning it was impossible for a business to showcase current promotions, discounts or special offers to searchers.

This changed recently, and Google now allows businesses to add what they call “Posts” to their business listings.

The content of a post can be anything from news to current promotions, discount offers or anything else that’s relevant.

The trouble is that there’s very little information out there about the feature and how to use it, so we’ll try to give you a comprehensive overview of the feature and answer the most common questions that our clients have asked us.

Google Posts – Common Questions from Local Business Owners

Why should I care?

Google’s Local Business listings are extremely powerful. These “snippets” have a much more prominent placement in Google’s search results than normal results, and therefore get your business a lot of visibility, if used correctly.

Some claim that Local Business Cards have more than 36% higher visibility than even the very top search result, and this is huge!

With the newly introduced posts feature, you can now choose exactly what kind of content you want the searchers to see. This is how it looks like:

Google Posts Optimum Feedback

What am I allowed to post?

While there are certain limitations as to what you can post on your Business Profile, the rules are fairly relaxed, and as long as the content you’re posting is relevant and doesn’t link to any viruses or malware, or promoting regulated goods or services, you’re fine.

What can I do to make my posts stand out more?

What many don’t realize is that Google Posts can also contain images. And images, if done right, are a great way to make your listing stand out even more.

For best results, make sure your images are professionally designed (this is very easy to do even for non-designers using online software tools, such as Canva). It’s also extremely important to make sure the image dimensions are sufficient so they would look good across all devices and browsers.

For Google Posts, we recommend image dimensions of 1080 x 608 pixels, but at least 480 x 270 pixels.

How do I add posts?

The process is actually very simple.

All you need to do is log on to your Google My Business account at http://business.google.com. Once logged on, click on the “Posts” link in the left side menu, and follow the on-screen directions to publish your post.

How to add posts to Google Local Search

You can then view the results by searching for your business either though Google or Google Maps.

Bottom Line

At Optimum, we’re very excited about the new feature, as it’s something that will make a large impact for local businesses, helping them deliver current and accurate information straight to searchers.

It’s worth noting though that it’s still only an experimental feature, meaning that changes are likely and it may not be available for all businesses just yet.

We’ll keep an eye on any developments, though, and let you know through our blog once there are any major changes.

Got any questions about Google Posts or want to report your own results? Leave a comment below!

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About Bryan O'Neil

Bryan is a serial entrepreneur with a passion for cutting-edge technology, business intelligence and the world of online businesses.

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