Optimum Feedback - Top Online Review Sites

List of Top Online Review Sites That Actually Matter

In Reputation Management, Reviews & Feedback, Small Business Marketing by Bryan O'Neil0 Comments

There are thousands of review sites online. They range from the “monsters” like Google, Yelp and TripAdvisor to thousands of site’s that you’ve probably never heard of. This makes the landscape difficult to navigate.

Today, we’re taking a look at which review sites matter the most based on the business you’re in. And this is important, as the review sites that you should focus on is widely different for restaurant owners and hoteliers, as opposed to carpet cleaners and pest control professionals.

Courtesy of BrightLocal, you will find a comprehensive list of review sites categorized based on industries at the bottom of this post. But let’s first explore what type of sites we’re dealing with in the fist place.

Different Types of Review Sites

The Big Three

It’s probably not a surprise to anyone that when it comes to review sites, Yelp, Google and Facebook tend to dominate the market, regardless of the industry you’re in.

These sites are so popular that regardless of whether you sell copiers, provide mortgage consulting or fix computers, odds are that many of your potential customers will look you up on one of these sites.

This means that virtually every business in the US (but also several other countries) needs to be present on the Big Three, and make sure to monitor their reviews to avoid a negative review hurting their business.

Industry-specific Review Sites

While the Big Three are bigger and generally more important than any other review site on the planet, some industries do have review sites specific to the industry in question. Often, these sites are as important as the big ones, as a large percentage of your clients are likely to look for you there.

Some good examples are Lawyers.com and Avvo.com for lawyers and attorneys, Edmunds.com for auto dealerships, TripAdvisor and OpenTable for restaurants and bars and WebMD for the medical industry.

These sites should never be ignored, as the type of customers looking for you there, as opposed to Yelp or Google, is usually highly motivated to buy.

“Wannabe” Review Sites

Probably the largest group of review sites by quantity, but the least important one at the same time, is what we call the “wannabe” sites.

That’s the thousands of review sites out there that try to capitalize off of Yelp and Google’s success, not realizing that it’s much more difficult than it may seem.

While these sites often seem to have a lot of business listings and even reviews, there’s usually not much traffic coming to the sites and, in most cases, their reviews are “scraped” from other sites like Yelp or Google.

We’re not going to list any of these sites as it’s simply not worth it and there are far too many, but a fool-proof giveaway that you’re dealing with a wannabe site is if you see them list reviews that have already been posted on Google or Yelp, or if the site has a lot of business listings but very few reviews.

Hybrid Review Sites

Finally, we have what we call the Hybrid Review Sites. These are sites that aren’t review sites by trade, but offer customer reviews as a part of their primary service.

By far the most popular group of hybrid sites is hotel booking sites like Booking.com, Hotels.com, Expedia and many others. The primary purpose of these sites is offering booking services, but they also gather customer reviews.

You also have an entirely different group of hybrid sites in the ecommerce space. Sites like Amazon, eBay, Walmart Marketplace and others let you use their platform as a sales mechanism, but also allow customers to review your products directly on the site.

Depending on your industry, these sites can be an absolute goldmine, as many of them consider reviews (both the quantity AND quality) an important data point for deciding how prominently your business or your products are displayed on the site.

At the same time, they’re among the most difficult to monitor and manage, as they often have proprietary systems and sometimes don’t even give out your own customers’ contact details, to be able to talk to them about reviews.

The Full List of Online Review Sites That Matter

Now that we’ve looked at different types of review sites and why they’re important, here’s the full list of sites that you should check out depending on the business you’re in.

Note that we’re only listing free review sites, as we don’t believe you should ever pay to have your business listed on a review site.

Top Review Sites in Alternative Medicine Industry

  1. All Therapist
  2. US Massage Therapist

Top Review Sites for Car Dealerships

  1. Edmunds.com
  2. Cars.com
  3. DealerRater
  4. Car Gurus
  5. SureCritic
  6. Car Folks

Top Review Sites for Catering Businesses

  1. Gig Salad
  2. Delivery

Top Review Sites for Cleaning Businesses

  1. Angie’s List
  2. Home Advisor
  3. Green Building Canada

Top Review Sites for Dentists

  1. 1-800 Dentist
  2. Rate a Dentist
  3. Dr. Oogle
  4. Dentist Dig
  5. Dentists.com
  6. Select Braces

Top Review Sites for Electrical and HVAC Businesses

  1. Angie’s List
  2. eLocal Electricians
  3. Electrician.com.au
  4. Airconditioning Professionals

Top Review Sites for Accounting and Insurance Companies

  1. Lending Tree
  2. Wallet
  3. Credit Karma
  4. CPA Directory
  5. Insurance Directory

Top Review Sites for Contractors

  1. Houzz
  2. Angie’s List
  3. Thumbtack
  4. Home Advisor
  5. Porch
  6. Kudzu
  7. Buildzoom
  8. Networx
  9. Pro Referral
  10. My Hammer
  11. Go Smith
  12. Trusted Pros

Top Review Sites for Computer Repair Companies

  1. Web Hosting Top
  2. Host Advice
  3. Computer Repair Maintenance UK

Top Review Sites for Landscaping Businesses

  1. Angie’s List
  2. Networx
  3. 1-800 Contractor
  4. Landscaping Companies

Top Review Sites for Attorneys and Solicitors

  1. Martindale-Hubbell
  2. Avvo
  3. Lawyers.com
  4. Legal Match
  5. Lawyer Ratingz
  6. Law Link
  7. Path Legal
  8. LawZam
  9. Lawyers DB
  10. Legal Fee Financing
  11. Attorneys Lawyer

Top Review Sites for Marketing Agencies

  1. TopSEOs
  2. Sales Vantage
  3. Advertising Agencies

Top Review Sites for Auto Repair Businesses

  1. RepairPal
  2. SureCritic
  3. AutoMD
  4. CarWise
  5. DriverSide
  6. Mechanic Advisor
  7. AutoBody Review

Top Review Sites in Medical Industry

  1. WebMD
  2. HealthGrades
  3. Healthline
  4. ZocDoc
  5. Vitals
  6. RateMDs
  7. WhatClinic
  8. Wellness
  9. PatientFusion
  10. Healthy Hearing
  11. Doctor.com
  12. UcompareHealthcare
  13. Treat Well
  14. MD.com
  15. Doctoralia
  16. Real Patient Ratings
  17. FertilityIQ
  18. CiteHealth
  19. Hearing Tracker
  20. Doctors Dig
  21. Lotus Guide
  22. Clinic Search
  23. Where is my Doctor
  24. eHealth Scores
  25. LabDraw
  26. Doctor Canada

Top Review Sites in Nursing and Senior Care Industry

  1. Care
  2. Caring.com
  3. AgingCare.com
  4. A Place for Mom
  5. SeniorAdvisor
  6. Health Grove
  7. Senior Homes
  8. Care Homes
  9. OurParents
  10. Where to Find Care
  11. Metro Daycare
  12. Care Compare
  13. Golden Reviews
  14. Nursing Home Ratings

Top Review Sites for Pest Control Businesses

  1. Networx
  2. Fixr
  3. Local Pest Controllers
  4. Find Pest Control

Top Review Sites for Pet Grooming and Veterinary Businesses

  1. BringFido
  2. Rover
  3. Pet Insurance Review
  4. PetSitter
  5. Dog Boarding
  6. Find Pet Boarding
  7. Pet Grooming Info
  8. USA Veterinarians
  9. Precious Pet Services

Top Review Sites for Plumbing Businesses

  1. Angie’s List
  2. Best Plumbers
  3. MyHammer

Top Review Sites in Property Rental Industry

  1. HomeAway
  2. VRBO
  3. FlipKey

Top Review Sites in Real Estate Industry

  1. Zillow
  2. Trulia
  3. Realtor.com
  4. Nextdoor
  5. Homes.com
  6. Movoto
  7. Apartment Guide
  8. Apartment Ratings
  9. Homeowners Circle
  10. IBS Team

Top Review Sites for Removal Companies

  1. uShip
  2. My Moving Reviews
  3. Movers.com
  4. Transport Reviews
  5. Moving Company Reviews
  6. Moving Guardian
  7. Transport Ratings
  8. Removal Reviews
  9. Mover Rankings
  10. UMovers

Top Review Sites for Restaurants

  1. TripAdvisor
  2. OpenTable
  3. Eater.com
  4. Zomato
  5. Zagat
  6. Beer Advocate
  7. Bed and Breakfast
  8. Happy Cow
  9. Eat24
  10. Restaurant.com
  11. MenuPages
  12. Delivery.com
  13. Gayot
  14. Local Eats
  15. Best Restaurants
  16. Menuism
  17. AGFG
  18. Dine Here
  19. Food Pages
  20. Fyood
  21. Beanhunter
  22. Find Me Gluten Free
  23. Menupix
  24. Active Diner
  25. FoodInc.ca
  26. RestaVista
  27. Foodio 54
  28. DineView
  29. The Food Place
  30. Restaurants.co.uk

Top Review Sites in Beauty Industry

  1. RealSelf
  2. SpaFinder
  3. WaySpar

Top Review Sites for Educational Facilities

  1. GreatSchools
  2. Niche
  3. Private School Review
  4. Course Report
  5. Activity Hero
  6. Camp Navigator

Top Review Sites for Security Firms

  1. UK Security Company
  2. Quote Security

Top Review Sites for Software Companies

  1. SoftwareAdvice
  2. Capterra
  3. G2 Crowd
  4. GetApp
  5. TrustRadius
  6. Serchen
  7. Web Retailer

Top Review Sites in Sport and Leisure Industry

  1. Golf Link
  2. Yoga Trail
  3. Golf Course Ranking
  4. Public Golf Courses

Top Review Sites for Storage Businesses

  1. SpareFoot
  2. US SelfStorage
  3. Self Storage Finders
  4. Moving Guardian

Top Review Sites in Travel Industry

  1. Trip Advisor
  2. Booking.com
  3. Airbnb
  4. Expedia
  5. Hotels.com
  6. Kayak
  7. Orbitz
  8. VRBO
  9. Booked
  10. Hotels Combined
  11. Hostelworld
  12. Bed and Breakfast Worldwide
  13. Fodors
  14. Apartments
  15. Smarter Travel
  16. Viator
  17. BedAndBreakfast.com
  18. Frommer’s
  19. Hostelbookers
  20. LateRooms.com
  21. ApartmentRatings
  22. Hostels.com
  23. GetYourGuide
  24. Hostelz
  25. Splendia
  26. Vacation Home Rentals
  27. FreeToBook
  28. Trekaroo
  29. Hotels and Travel
  30. TourRadar
  31. Pets Can Stay
  32. Lodging World
  33. Apartment Reviews
  34. Book Cottages

Top Review Sites in Wedding Industry

  1. Wedding Wire
  2. The Knot
  3. My Wedding
  4. Wedding Bee
  5. One Wed
  6. Guides for Brides
  7. Eventective
  8. Equally Wed
  9. Wedding Planner
  10. Party Wedding
  11. Net Weddings
  12. Find A Wedding Venue
  13. Your Wedding Pro
  14. Wedding Service Companies
  15. The Wedding Planner

Bottom Line

As you can see, that’s a lot of review sites, depending on the business you’re in.

We’re not saying that you need to actively monitor every single one of them, but it’s incredibly important to check them from time to time, and make sure that your business profile is complete on each.

With Optimum Feedback, you can also monitor the majority of these sites automatically and even get email notifications every time a new review appears on any of the sites. If you’re interested, you can schedule a free 15-minute demo with us and we’ll show you how it works!


About Bryan O'Neil

Bryan is a serial entrepreneur with a passion for cutting-edge technology, business intelligence and the world of online businesses.

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