There are thousands of review sites online. They range from the “monsters” like Google, Yelp and TripAdvisor to thousands of site’s that you’ve probably never heard of. This makes the landscape difficult to navigate.
Today, we’re taking a look at which review sites matter the most based on the business you’re in. And this is important, as the review sites that you should focus on is widely different for restaurant owners and hoteliers, as opposed to carpet cleaners and pest control professionals.
Courtesy of BrightLocal, you will find a comprehensive list of review sites categorized based on industries at the bottom of this post. But let’s first explore what type of sites we’re dealing with in the fist place.
Different Types of Review Sites
The Big Three
These sites are so popular that regardless of whether you sell copiers, provide mortgage consulting or fix computers, odds are that many of your potential customers will look you up on one of these sites.
This means that virtually every business in the US (but also several other countries) needs to be present on the Big Three, and make sure to monitor their reviews to avoid a negative review hurting their business.
Industry-specific Review Sites
While the Big Three are bigger and generally more important than any other review site on the planet, some industries do have review sites specific to the industry in question. Often, these sites are as important as the big ones, as a large percentage of your clients are likely to look for you there.
These sites should never be ignored, as the type of customers looking for you there, as opposed to Yelp or Google, is usually highly motivated to buy.
“Wannabe” Review Sites
Probably the largest group of review sites by quantity, but the least important one at the same time, is what we call the “wannabe” sites.
That’s the thousands of review sites out there that try to capitalize off of Yelp and Google’s success, not realizing that it’s much more difficult than it may seem.
While these sites often seem to have a lot of business listings and even reviews, there’s usually not much traffic coming to the sites and, in most cases, their reviews are “scraped” from other sites like Yelp or Google.
We’re not going to list any of these sites as it’s simply not worth it and there are far too many, but a fool-proof giveaway that you’re dealing with a wannabe site is if you see them list reviews that have already been posted on Google or Yelp, or if the site has a lot of business listings but very few reviews.
Hybrid Review Sites
Finally, we have what we call the Hybrid Review Sites. These are sites that aren’t review sites by trade, but offer customer reviews as a part of their primary service.
By far the most popular group of hybrid sites is hotel booking sites like Booking.com, Hotels.com, Expedia and many others. The primary purpose of these sites is offering booking services, but they also gather customer reviews.
You also have an entirely different group of hybrid sites in the ecommerce space. Sites like Amazon, eBay, Walmart Marketplace and others let you use their platform as a sales mechanism, but also allow customers to review your products directly on the site.
Depending on your industry, these sites can be an absolute goldmine, as many of them consider reviews (both the quantity AND quality) an important data point for deciding how prominently your business or your products are displayed on the site.
At the same time, they’re among the most difficult to monitor and manage, as they often have proprietary systems and sometimes don’t even give out your own customers’ contact details, to be able to talk to them about reviews.
The Full List of Online Review Sites That Matter
Now that we’ve looked at different types of review sites and why they’re important, here’s the full list of sites that you should check out depending on the business you’re in.
Note that we’re only listing free review sites, as we don’t believe you should ever pay to have your business listed on a review site.
Top Review Sites in Alternative Medicine Industry
Top Review Sites for Car Dealerships
Top Review Sites for Catering Businesses
Top Review Sites for Cleaning Businesses
Top Review Sites for Dentists
Top Review Sites for Electrical and HVAC Businesses
Top Review Sites for Accounting and Insurance Companies
Top Review Sites for Contractors
- Angie’s List
- Home Advisor
- Pro Referral
- My Hammer
- Go Smith
- Trusted Pros
Top Review Sites for Computer Repair Companies
Top Review Sites for Landscaping Businesses
Top Review Sites for Attorneys and Solicitors
- Legal Match
- Lawyer Ratingz
- Law Link
- Path Legal
- Lawyers DB
- Legal Fee Financing
- Attorneys Lawyer
Top Review Sites for Marketing Agencies
Top Review Sites for Auto Repair Businesses
Top Review Sites in Medical Industry
- Healthy Hearing
- Treat Well
- Real Patient Ratings
- Hearing Tracker
- Doctors Dig
- Lotus Guide
- Clinic Search
- Where is my Doctor
- eHealth Scores
- Doctor Canada
Top Review Sites in Nursing and Senior Care Industry
- A Place for Mom
- Health Grove
- Senior Homes
- Care Homes
- Where to Find Care
- Metro Daycare
- Care Compare
- Golden Reviews
- Nursing Home Ratings
Top Review Sites for Pest Control Businesses
Top Review Sites for Pet Grooming and Veterinary Businesses
- Pet Insurance Review
- Dog Boarding
- Find Pet Boarding
- Pet Grooming Info
- USA Veterinarians
- Precious Pet Services
Top Review Sites for Plumbing Businesses
Top Review Sites in Property Rental Industry
Top Review Sites in Real Estate Industry
- Apartment Guide
- Apartment Ratings
- Homeowners Circle
- IBS Team
Top Review Sites for Removal Companies
- My Moving Reviews
- Transport Reviews
- Moving Company Reviews
- Moving Guardian
- Transport Ratings
- Removal Reviews
- Mover Rankings
Top Review Sites for Restaurants
- Beer Advocate
- Bed and Breakfast
- Happy Cow
- Local Eats
- Best Restaurants
- Dine Here
- Food Pages
- Find Me Gluten Free
- Active Diner
- Foodio 54
- The Food Place
Top Review Sites in Beauty Industry
Top Review Sites for Educational Facilities
Top Review Sites for Security Firms
Top Review Sites for Software Companies
Top Review Sites in Sport and Leisure Industry
Top Review Sites for Storage Businesses
Top Review Sites in Travel Industry
- Trip Advisor
- Hotels Combined
- Bed and Breakfast Worldwide
- Smarter Travel
- Vacation Home Rentals
- Hotels and Travel
- Pets Can Stay
- Lodging World
- Apartment Reviews
- Book Cottages
Top Review Sites in Wedding Industry
- Wedding Wire
- The Knot
- My Wedding
- Wedding Bee
- One Wed
- Guides for Brides
- Equally Wed
- Wedding Planner
- Party Wedding
- Net Weddings
- Find A Wedding Venue
- Your Wedding Pro
- Wedding Service Companies
- The Wedding Planner
As you can see, that’s a lot of review sites, depending on the business you’re in.
We’re not saying that you need to actively monitor every single one of them, but it’s incredibly important to check them from time to time, and make sure that your business profile is complete on each.
With Optimum Feedback, you can also monitor the majority of these sites automatically and even get email notifications every time a new review appears on any of the sites. If you’re interested, you can schedule a free 15-minute demo with us and we’ll show you how it works!