The big list of online review sites for every industry

In Local Marketing and SEO by Mark O'Neill

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There are thousands of business review sites online. They range from the main players like Google, Yelp and TripAdvisor to the thousands of sites that you’ve probably never heard of!

We’re taking a look at which review sites matter the most based on the vertical your client is in. We’re exclusively looking at reviews on businesses NOT products (so we’re ignoring sites like Amazon or Walmart.com)

The review sites that you should focus on is widely different for restaurant owners and hoteliers, as opposed to carpet cleaners or pest control professionals.

** TLDR? – Scroll to the bottom of this article for the full list of review sites categorized based on industry. 

Not all business review sites are equal. We tend to split them into 4 different categories.

1) The Big Three

It’s probably no surprise that when it comes to business reviews, Yelp, Google and Facebook tend to dominate the market, regardless of the industry you’re in.

These sites are so popular that regardless of whether you sell copiers, provide mortgage consulting or create food, odds are that many of your client’s potential customers will use at least one of these sites.

This means that virtually every business in the US, Europe and Australia should have a presence on the ‘Big Three’. You should also continuously monitor and respond to new reviews on these platform to avoid damage to that client’s online reputation.

2) Industry-specific Review Sites

While the Big Three attract more traffic and are generally more significant than any other review site, some verticals do have review sites specific to that industry. These sites are as important as the big ones, as a large percentage of clients are likely to search there too.

Some good examples are Lawyers.com and Avvo.com for legal professionals, Edmunds.com for auto dealerships, TripAdvisor and OpenTable for restaurants and bars or WebMD for the medical industry.

These sites should never be ignored, as the type of customers looking for you there, as opposed to Yelp or Google, is usually one that is highly motivated to buy.

3) Third-Tier Review Sites

Probably the largest group of review sites by quantity (but the least important ones for reputation or SEO), are what we’ll refer to as third-tier sites.

These are the thousands of review sites that try to capitalize off Yelp and Google’s success … not realizing it’s much more difficult than it seems!

These sites often have a lot of business listings and even reviews, but there’s usually not much traffic, and in most cases, their reviews are scraped from other places on the web (like Yelp or Google).

We’re won’t list any of these sites, as our focus will be on those that can provide a significant reputation, traffic or SEO benefit.

4) Hybrid Review Sites

Finally, we have Hybrid Review Sites. These sites often aren’t review sites on the surface, but offer customer reviews as a part of their primary offering.

By far the most popular group of hybrid sites are hotel booking sites like Booking.com, Hotels.com, and Expedia. The primary purpose of these sites is offering booking services, but they also gather customer reviews too.

Depending on your industry, these sites can be a goldmine, as many of them consider reviews (both the quantity AND quality) an important data point for deciding how prominently your business or your products are displayed on the site.

At the same time, they’re among the most difficult to monitor and manage. They often have their own proprietary systems, and sometimes won’t provide their users with customers’ contact details even when that customer has made and completed a booking.

The Full List of Online Review Sites That Matter

Here’s the full list of business review sites that you should focus on, categorized by vertical.


** We only list free review sites here, as firm believers that you should never pay to have your business listed on a public facing site.

Top Review Sites for Alternative Medicine

  1. All Therapist
  2. US Massage Therapist

Top Review Sites for Car Dealerships

  1. Edmunds.com
  2. Cars.com
  3. DealerRater
  4. Car Gurus
  5. SureCritic
  6. Car Folks

Top Review Sites for Catering

  1. Gig Salad
  2. Delivery

Top Review Sites for Cleaning Businesses

  1. Angie’s List
  2. Home Advisor
  3. Green Building Canada

Top Review Sites for Dentists

  1. 1-800 Dentist
  2. Rate a Dentist
  3. Dr. Oogle
  4. Dentist Dig
  5. Dentists.com
  6. Select Braces

Top Review Sites for Electrical and HVAC Businesses

  1. Angie’s List
  2. eLocal Electricians
  3. Electrician.com.au
  4. Airconditioning Professionals

Top Review Sites for Accounting and Insurance Companies

  1. Lending Tree
  2. Wallet
  3. Credit Karma
  4. CPA Directory
  5. Insurance Directory

Top Review Sites for Contractors

  1. Houzz
  2. Angie’s List
  3. Thumbtack
  4. Home Advisor
  5. Porch
  6. Kudzu
  7. Buildzoom
  8. Networx
  9. Pro Referral
  10. My Hammer
  11. Go Smith
  12. Trusted Pros

Top Review Sites for Computer Repair Companies

  1. Web Hosting Top
  2. Host Advice
  3. Computer Repair Maintenance UK

Top Review Sites for Landscaping Businesses

  1. Angie’s List
  2. Networx
  3. 1-800 Contractor
  4. Landscaping Companies

Top Review Sites for Legal Professionals

  1. Martindale-Hubbell
  2. Avvo
  3. Lawyers.com
  4. Legal Match
  5. Lawyer Ratingz
  6. Law Link
  7. Path Legal
  8. LawZam
  9. Lawyers DB
  10. Legal Fee Financing
  11. Attorneys Lawyer

Top Review Sites for Marketing Agencies

  1. TopSEOs
  2. Sales Vantage
  3. Advertising Agencies

Top Review Sites for Auto Repair Businesses

  1. RepairPal
  2. SureCritic
  3. AutoMD
  4. CarWise
  5. DriverSide
  6. Mechanic Advisor
  7. AutoBody Review

Top Review Sites for the Medical Industry

  1. WebMD
  2. HealthGrades
  3. Healthline
  4. ZocDoc
  5. Vitals
  6. RateMDs
  7. WhatClinic
  8. Wellness
  9. PatientFusion
  10. Healthy Hearing
  11. Doctor.com
  12. UcompareHealthcare
  13. Treat Well
  14. MD.com
  15. Doctoralia
  16. Real Patient Ratings
  17. FertilityIQ
  18. CiteHealth
  19. Hearing Tracker
  20. Doctors Dig
  21. Lotus Guide
  22. Clinic Search
  23. Where is my Doctor
  24. eHealth Scores
  25. LabDraw
  26. Doctor Canada

Top Review Sites in Nursing and Senior Care

  1. Care
  2. Caring.com
  3. AgingCare.com
  4. A Place for Mom
  5. SeniorAdvisor
  6. Health Grove
  7. Senior Homes
  8. Care Homes
  9. OurParents
  10. Where to Find Care
  11. Metro Daycare
  12. Care Compare
  13. Golden Reviews
  14. Nursing Home Ratings

Top Review Sites for Pest Control Businesses

  1. Networx
  2. Fixr
  3. Local Pest Controllers
  4. Find Pest Control

Top Review Sites for Pet Grooming and Veterinary Businesses

  1. BringFido
  2. Rover
  3. Pet Insurance Review
  4. PetSitter
  5. Dog Boarding
  6. Find Pet Boarding
  7. Pet Grooming Info
  8. USA Veterinarians
  9. Precious Pet Services

Top Review Sites for Plumbing Businesses

  1. Angie’s List
  2. Best Plumbers
  3. MyHammer

Top Review Sites in the Property Rental Industry

  1. HomeAway
  2. VRBO
  3. FlipKey

Top Review Sites in the Real Estate Industry

  1. Zillow
  2. Trulia
  3. Realtor.com
  4. Nextdoor
  5. Homes.com
  6. Movoto
  7. Apartment Guide
  8. Apartment Ratings
  9. Homeowners Circle
  10. IBS Team

Top Review Sites for Removal Companies

  1. uShip
  2. My Moving Reviews
  3. Movers.com
  4. Transport Reviews
  5. Moving Company Reviews
  6. Moving Guardian
  7. Transport Ratings
  8. Removal Reviews
  9. Mover Rankings
  10. UMovers

Top Review Sites for Restaurants

  1. TripAdvisor
  2. OpenTable
  3. Eater.com
  4. Zomato
  5. Zagat
  6. Beer Advocate
  7. Bed and Breakfast
  8. Happy Cow
  9. Eat24
  10. Restaurant.com
  11. MenuPages
  12. Delivery.com
  13. Gayot
  14. Local Eats
  15. Best Restaurants
  16. Menuism
  17. AGFG
  18. Dine Here
  19. Food Pages
  20. Fyood
  21. Beanhunter
  22. Find Me Gluten Free
  23. Menupix
  24. Active Diner
  25. FoodInc.ca
  26. RestaVista
  27. Foodio 54
  28. DineView
  29. The Food Place
  30. Restaurants.co.uk

Top Review Sites in the Beauty Industry

  1. RealSelf
  2. SpaFinder
  3. WaySpar

Top Review Sites for Educational Facilities

  1. GreatSchools
  2. Niche
  3. Private School Review
  4. Course Report
  5. Activity Hero
  6. Camp Navigator

Top Review Sites for Security Firms

  1. UK Security Company
  2. Quote Security

Top Review Sites for Software Companies

  1. SoftwareAdvice
  2. Capterra
  3. G2 Crowd
  4. GetApp
  5. TrustRadius
  6. Serchen
  7. Web Retailer

Top Review Sites in Sport and Leisure

  1. Golf Link
  2. Yoga Trail
  3. Golf Course Ranking
  4. Public Golf Courses

Top Review Sites for Storage Businesses

  1. SpareFoot
  2. US SelfStorage
  3. Self Storage Finders
  4. Moving Guardian

Top Review Sites in the Travel Industry

  1. Trip Advisor
  2. Booking.com
  3. Airbnb
  4. Expedia
  5. Hotels.com
  6. Kayak
  7. Orbitz
  8. VRBO
  9. Booked
  10. Hotels Combined
  11. Hostelworld
  12. Bed and Breakfast Worldwide
  13. Fodors
  14. Apartments
  15. Smarter Travel
  16. Viator
  17. BedAndBreakfast.com
  18. Frommer’s
  19. Hostelbookers
  20. LateRooms.com
  21. ApartmentRatings
  22. Hostels.com
  23. GetYourGuide
  24. Hostelz
  25. Splendia
  26. Vacation Home Rentals
  27. FreeToBook
  28. Trekaroo
  29. Hotels and Travel
  30. TourRadar
  31. Pets Can Stay
  32. Lodging World
  33. Apartment Reviews
  34. Book Cottages

Top Review Sites in the Wedding Industry

  1. Wedding Wire
  2. The Knot
  3. My Wedding
  4. Wedding Bee
  5. One Wed
  6. Guides for Brides
  7. Eventective
  8. Equally Wed
  9. Wedding Planner
  10. Party Wedding
  11. Net Weddings
  12. Find A Wedding Venue
  13. Your Wedding Pro
  14. Wedding Service Companies
  15. The Wedding Planner

The Bottom Line and a (not so subtle) plug

As you can see, that’s a lot of review sites, depending on the business you’re in.

We’re not saying that you need to actively monitor every single one of them, but it’s incredibly important to check them from time to time, and make sure that your business profile is complete on each.

With Optimum Feedback, you can also monitor the majority of these sites automatically to check for new reviews and receive email or SMS notifications every time a new review appears.

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